Can Mazda survive among automotive giants?
Mazda faces challenges as the company may be impacted harder by regulatory changes than larger competitors, who have a cushion to absorb compliance costs. Being small is not easy, especially in an era where car companies are saddled with the expense of growing some electric vehicle strategy and keeping pace with technology, such as automated driving systems. Circumstances are challenging for the small automaker, and Mazda is forming alliances and changing its brand image to ensure survival.
Sat, May 1 20217:45 AM EDT